Article syndication is the process of submitting your written articles to different content websites. The purpose of doing this is to gain exposure for yourself and your business. You gain exposure when a webmaster likes your article and publishes it on their website. In doing so the webmaster is giving you free publicity by presenting you as an authority on the subject of your article.
The article will generally get placed on a higher traffic webpage on the site where the visitors can read and learn from it. It is required by the content publishing company that the webmaster leave your 'Author Bio' information attached to the article, which will effectively advertise you and your chosen website. This non-reciprocal link from your published article to your website serves multiple purposes. One it makes your website more popular in the eyes of the Google algorithm and two it drives targeted traffic to your website. The traffic is targeted because the person who just read your article is clicking on your link; this is done generally because he/she is interested in you and/or your business.
If done effectively, article writing and syndication can do wonders for your business. The usefulness of articles doesn’t stop at the benefits listed above. If you tailor your article correctly you can have it reach top rankings in Google and create multiple instant sales.
To achieve this you must learn a few things about Google and article syndication. If you don’t already know, the new Google algorithm "Orion" highly favors content over any other forms of advertising. The days of doorway pages, splash pages and landing pages are over, so naturally content driven websites and articles will begin to make their way to the top of the Google rankings.
The key to getting your article to the top is by targeting certain keyword phrases. You don’t want to target the most used and most popular keyword phrases, instead you want to target less used keyword phrases. What you want to do is look for phrases that only have from 500 - 1500 results in Google.
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